On Sunday February 11, the San Francisco 49ers and the Kansas City Chiefs faced off at the 58th annual Superbowl featuring Usher performing for the Apple Music halftime show. The Chiefs won in over time with a final score of 25-22. Taylor Swift was in attendance along with many other A-list celebrities.

But which of these factors contribute to the Superbowl 58 being the most watched event in TV history since the moon landing?

The Superbowl has always had a great halftime performer and celebrities in attendance. However, what the Superbowl has never had is Taylor Swift. Ever since Taylor Swift has started dating Kansas City Chiefs tight end Travis Kelce, more and more Taylor Swift fans have started watching football to try to catch a glimpse of their favorite singer.

Taylor Swift attended the Superbowl with some of her fellow celebrity friends such as Blake Lively, Ice Spice, and Lana Del Rey. They were with Travis’s mom, dad, and brother fellow NFL football player Jason Kelce in a private suite. This was very exciting for fans of Taylor and was the reason a lot of viewers tuned in to the Superbowl at all.

Taylor Swift has brought a whole generation of fans to football. And this happens with everything Taylor Swift does. People are calling this the ‘Taylor Effect’. Wherever she goes people follow and for fans, this is a great thing. With the NFL giving Taylor Swift so much attention, many young girls have even started watching football who had been previously uninterested.

This has led to many people turning to social media to show the impact Taylor Swift has had on their family. Lots of teenage girls are bonding with their fathers because they finally have an interest in common, football. The teens watching for Taylor and the dads watching for the game. These heartwarming bonding moments are going viral on social media and Cetaphil even made a commercial centering around a dad and daughter bonding over a football game.

However, some people are not happy about the attention Taylor Swift is getting. Many football fans have complained about the amount of attention being placed on Taylor during the games. Many fans boo’d her at games and were yelling because they didn’t want her there. Some even went as far as saying Taylor Swift ruined the Superbowl.

There are lots of mixed opinions surrounding this controversy and Taylor Swift herself spoke out about the hate she was receiving about her attending football games.

As the football season comes to an end, the Taylor Swift content is slowly declining. We will see the next football season if Taylor will still be attending football games to support Travis Kelce.